How Social Media Changed Our Culture—And Why You Should Embrace It
If you’re between the ages of 35 and 60, you’ve witnessed firsthand how much technology has changed over the years. From landlines to smartphones, from newspapers to digital news, and now—social media. For some, platforms like Facebook and Instagram feel overwhelming or even unnecessary. But here’s the truth: social media is more than just a way to connect with old friends. It’s a powerful tool that has reshaped the way we communicate, do business and engage with the world around us.
The Shift in How We Connect
Years ago, staying in touch meant phone calls, letters or in-person visits. Then came email, and now, social media allows us to connect instantly. But it’s more than just posting vacation photos or wishing someone a happy birthday. Social media has changed the way we:
Stay informed about current events
Support businesses and causes we care about
Share recommendations and reviews
Learn new skills and hobbies
It’s not just for the younger generation—it’s for everyone who wants to stay connected in today’s world.
Why Social Media is More Than Just a Social Tool
Many people think of Facebook and Instagram as platforms for personal updates, but they’ve evolved into much more. These platforms are now essential for businesses, offering ways to:
Reach new customers beyond your immediate area
Build trust through reviews and recommendations
Showcase products and services in a creative way
Provide customer service and support in real-time
Whether you own a business, work for one or simply enjoy supporting local businesses, understanding social media’s role can help you navigate the future of commerce and communication.
Don't Be Intimidated—Be Open to Learning
If social media feels overwhelming, you’re not alone. But just like learning to send a text or use a smartphone, getting comfortable with social media is possible with a little practice. Here’s how you can start:
Follow businesses and organizations you love
Watch short videos or tutorials on how to use different features
Engage by liking, commenting and sharing content that interests you
Ask for help—friends, family, or even professionals (like me!) can guide you
Social media isn’t going anywhere. If anything, it’s becoming even more integrated into our daily lives. Instead of avoiding it, embracing it can open up new opportunities, whether for personal connections or professional growth.
So, if you’ve been hesitant to dive in, consider this your sign to explore what social media has to offer. You might just find that it’s not as intimidating as it seems—and that it can actually work in your favor!
