LAUREN WOMAC

For nearly a decade, Lauren immersed herself in the nonprofit world, driven by a passion for making a tangible difference in people’s lives. Specializing in social media, she learned how to tell meaningful stories, build engaged online communities, and mobilize people around causes that mattered.
In 2019, she launched@bucketlistnola, an Instagram account dedicated to sharing the best of New Orleans. What began as a personal hobby quickly grew into a thriving platform with 13k+ followers and more than 40 brand partnerships. This journey sparked her passion for social media management and content creation, and it was clear this was the path she was meant to pursue.
Through her nonprofit work and Bucketlist NOLA, Lauren learned that social media works best when it’s rooted in authenticity, creativity, and intention. She believes strategy should feel human, content should feel natural, and brands should sound like themselves—not everyone else online.
Today, as Founder and CEO of Mac Made Creative, Lauren combines big-picture strategy with hands-on execution, helping brands show up consistently, connect meaningfully, and turn online presence into real-world impact.
She’s passionate about building relationships, supporting local businesses, and using social media to make a difference with one thoughtful post at a time.

NICOLE MERRELL

Born and raised in New Orleans, Nicole has always felt deeply connected to the stories, people, and culture that shape this city.
After graduating from Louisiana State University with a degree in Mass Communication and a concentration in Public Relations, Nicole spent several years as an educator—an experience that sharpened her ability to communicate clearly, adapt quickly, and lead with intention. Teaching laid the foundation for what she does best today: breaking down complex ideas, connecting with people authentically, and meeting audiences where they are.
Her path into social media began behind the scenes on wedding days, capturing raw, candid iPhone footage that highlighted real emotion in real time. That experience taught her how to spot meaningful moments, move fast, and shape authentic narratives—skills that now translate seamlessly into brand storytelling and content creation.
As Executive Social Media Manager and Content Creator at Mac Made Creative, Nicole blends strategy with creativity to help local businesses grow in ways that feel intentional, aligned, and human. Whether she’s tracking emerging TikTok trends, building long-term content plans, or creating videos that feel effortless but strategic, her goal is always the same: create content that stops the scroll and connects with the right people.

Originally from Cleveland, Alli landed in New Orleans in 2008 after several years as an international magician’s assistant (yes, really—she was turning into tigers and floating on water!!). Her pivot into social media started with an internship at a growing local agency, checking in at college dive bars on FourSquare for a then-emerging cinnamon whiskey brand. From there, she learned social media the only way it really works: by doing it—testing, adjusting, listening, and figuring things out in real time as platforms, audiences, and brands evolved.
Over the years, Alli has worked across large agencies, small self-owned shops, startups, nonprofits, national food and beverage brands, and even pharmaceuticals. She’s written hundreds of captions about mayonnaise, sweet tea, and hot sauce, built online communities from scratch, and helped brands find voices that actually sound like them. That range taught her how much intention it takes to make social media feel effortless.
Social media works best when it’s just that: social. When it's done right, social media builds trust, connection, and real relationships. Working with Mac Made Creative brings all of that together in a way that feels deeply aligned with New Orleans, showing up for local brands, valuing community, and having fun. She keeps the wheels turning, the details tight, and the work grounded in what matters most: never losing sight of the people on the other side of the screen.